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Advertising your business is like playing poker. You have to wager your
advertising budget that your current promotion strategy is the correct one,
being used at the right time, in the right place.
Just like poker, there are other players at the table that have the very same
ambition and intentions as you. However, they have may have different promotion
tactics and angles that they intend to use to reap the benefits that this dance
on the advertising wild side can afford them.
The customer pot is huge but due to the game rules, you must defeat others in
order to obtain it.
You look around the table and notice that most of the players at your table are
big rollers. As indicated by the fact that they have a lot more chips than you
do and a miss step on their part would have no where near the effect on them as
it would on your pitiful loking marketing budget. Your personal stash of
marketing budget chips seems tiny in comparison with the players you must
compete with. Recognize the game?
And to your total disgust, you find that every time you look up, some one at
your table is raising the anti. You have three choices. -Meet the price they are
willing to risk to stay in the game -Fold and let the others have the customers
-Are be innovative and pull the cards out of your sleeve and present your Royal
Flush.
While some would mention that only 2 of those are honorable. In business, you
cannot afford to hand over business to the other guy simply because he/she has
more chips than you and is willing to buy the pot. That is a common technique
used by larger businesses to take the larger share of business. They know that
their products may not be the superior one, but they are willing to out last the
smaller business by bluffing their way to the top and throwing money at the
problem.
In order to compete in the game of advertising, you must first realize that it
is indeed a game. Games have rules that have been set in place to allow for
competition. Competition is fun to have if you are playing a game of scrabble.
But when it comes to the advertising game that you rely on to put food on your
table or to put your children through college, insurmountable competition can be
a real pain in the rear.
The way to win the advertising poker game is to be prepared to change the rules.
Its not called cheating in the game of advertising and marketing. It is called
game change. Who says you have to do what everyone else does? Making what you
have work for you is the key to successful marketing and advertising.
Keeping ahead of the advertising poker game by looking for places to advertise
before they become too popular and the anti to get in gets too high, is smart to
say the least. If you cant initially afford to play at the big table, look for
small tables to build your funds before taking on those with deep pockets.
Sites like TypoBounty dot com allow for smaller antis but large customer pots to
win.
The reason that your advertising campaigns have generated mediocre results can
totally be because you are applying your efforts at the wrong table.
Using techniques to out maneuver big business allows you to determine what
banners and tactics work for you, before you commit larger sums of money to the
higher priced marketing venues.
Remember, change the rules and you can change the results of your advertising.
The author, John Reed, has 15 years business marketing experience and has had
the opportunity to use and review multiple advertising strategies. You can read
more about avoiding the money trap of marketing at
www.cheap-online-advertising.com
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